The Wida Group Blog
Keep yourself up to date with everything that is moving and shaking us here at Wida Group HQ and further afield. If you are interested in a blog writing service for your business, contact us on 0115 921 4797.
How to improve website accessibility
22 August 2022
When you are designing a website, there are several very important factors that you have to bear in mind, in order to ensure that the site is as functional and usable as possible. One of the main factors to consider is something called accessibility.
6 Tips for Successful Copywriting
1 August 2022
When you set out to write effective copy with engaging content, you need a plan and a goal to achieve results. Your words must be appealing and hit all the right SEO points to rank high up in a search engine. Here are some tips to achieve greater viewership through great copywriting.
May 2022 Core Update
20 July 2022
If your company depends on internet traffic, then you know how important SEO is to stay in front of the consumers' eyes. Google recently came out with a Broad update in May of 2022. This update has and will change the way your content is optimized for better online visibility. Keep reading to learn more about the core update, the importance of SEO, and how it can benefit you.
GOOGLE ARE SUNSETTING UNIVERSAL ANALYTICS
20 June 2022
Site owners and digital marketers are going to have to get ready for a change as Google Analytics, as we know it, is about to undergo a major change. The Universal Analytics, or UA, model is being switched out for Google Analytics 4, or GA4.
How to Identify Your Target Audience
1 June 2022
Figuring out who your target audience is is essential for any digital marketing campaign. You need to know who you’re talking to before you write any ads or produce any website content
Tips for Keeping Your Blog Up to Date
24 May 2022
If you want to build lasting trust with your audience (and remain relevant to the conversations they are having) keeping your blog up to date is essential. If users discover that the majority of posts on your website are old, they’ll worry that the information they’re getting isn’t current and wonder why you're failing to update your posts regularly.
What Are the Benefits of Google My Business?
16 May 2022
Google My Business (GMB) is a set of tools Google provides to increase participating businesses’ visibility on Google Search and Google Maps. It is perhaps the most powerful SEO boost that companies can get, particularly if they are new and targeting local audiences.
Web Design Vs Web Development: What’s The Difference?
6 May 2022
In the world of web design and development, there is a lot of confusion about the difference between web design and web development. Some people say that web design is all about the look and feel, while web development is all about functionality. Others say that web design is everything on a website except for the code, while web development is all about coding. So what's the real difference? Let's take a closer look.
Using Google Shopping To Grow Your E-commerce Business
3 May 2022
Google Shopping can be a powerful tool for eCommerce businesses of all sizes. It allows you to showcase your products on Google's search engine results pages (SERPs), giving potential customers a preview of what your store has to offer. In this blog post, we'll discuss the basics of Google Shopping and whether your business needs it or not.
What Is Schema Markup?
21 April 2022
In SEO, schema markup is one of the essential topics. Schema markup is a code (often in HTML) that you can add to your website to help search engines better understand your content. As a result, schema markup can improve your website's visibility and click-through rate in search engine results pages (SERPs).
Web Design Tips To Make your Visitors Happy
29 March 2022
There are so many important reasons to make sure that you have strong web design going on with your website. For one thing, it means that the experience of that website will be a lot better, easier to use and more attractive. This is going to increase the chances that your visitors want to visit again and again, so it’s something that you will want to focus on if you are trying to keep your marketing strong or you want to grow the business in some way.
3 Key SEO opportunities to sieze
22 March 2022
SEO is an essential cornerstone of the marketing of many businesses around the world. If you want to make sure that your business has strong visibility online, then focusing on the SEO of that company’s website is absolutely the way to go. But most people are not fully aware of all the ins and outs of good SEO, and it’s something that you are going to need to think about if you want to ensure that your own SEO is strong enough to bring about the desired ends. With that in mind, here are three key SEO opportunities that you need to seize.
Setting Up For eCommerce Success
22 March 2022
Setting up an online store can be a daunting task. But with the right planning and preparation, you can give yourself the best chance for success. Here are some tips to help you get started.
5 Tips To Increase Your eCommerce Conversion Rate
28 February 2022
A successful e-commerce store is created through website traffic and conversions. While many online stores focus more on website traffic, increasing your on-site conversions is just as important. The good news is you can boost your conversion with a few small site changes
How To Write The Best Web Design Brief
22 February 2022
Writing a web design brief is an essential element of curating an excellent web presence. Design matters more and more when attracting and retaining visitors, and will serve as the blueprint to design your overall package.
SEO & web design – bridging the gap
15 February 2022
Every business desires an all-singing, all-dancing website that performs well, runs flawlessly and offers impressive design. It is possible to achieve on all three of those fronts, but of course, it’s important that we don’t over-prioritize sleekness over usefulness and accessibility.
Your Website Needs New Year’s Resolutions Too
28 January 2022
Updating your website content, readability, and SEO are some of the most common new year’s resolutions that people make for their website. However, there are many other small changes that can be made to improve your site.
YOUR WEBSITE'S GONE LIVE - WHAT'S NEXT?
17 January 2022
Making your website live is always an exciting time for any small business, but it’s not enough to simply have a shiny new toy that you can show off to friends and family.
Domain Registration And Web Hosting - What’s The Difference?
12 January 2022
Domain names and Web hosting services are a basic requirement for a company’s online presence. It is important to know the differences between different domain name extensions, as this will have an impact on the marketing of the business.
Your Social Media Content Inspiration
21 December 2021
One of the most central and important aspects to any business’ marketing plan is to have a strong social media presence. This is something that you really can’t do without if you are going to try and keep your business growing online.
eCommerce in 2022 – What You Need To Be Doing Next Year
16 December 2021
Running an eCommerce business can be quite tricky at times, especially if you are fairly new to it, or even if you just want to ensure you are doing the best you can.
Meta Description Everything You Need To Know
8 December 2021
If you are looking to improve the marketing for your website, you need to take a look at individual pages. This is important for SEO purposes, because it is actually pages that rank for SERP results, not websites as a whole.
Website design – Boost your understanding and knowledge
30 November 2021
Website design is a complicated topic to understand. So many aspects go into designing an effective website, and it can be overwhelming if you don't know where to start.
5 Organic SEO Strategies you NEED to know about
24 November 2021
If your content isn’t performing as well as you think it should be, it could be down to a lack of focus on SEO. There are five essential SEO strategies to help you achieve higher levels of search traffic.
Here’s Why You Need To Add Keywords To Your Content
15 November 2021
Keywords are critical components of any content of substance. If you want to get noticed amongst the literal masses of web pages, blogs, vlogs, and general content online, you need to find an effective way to stand above the crowds and competitors. Keywords are essential tools for gaining visibility in today's busy online world.
Here Is Why Google Core Web Vitals Matter
23 September 2021
Ranking on search engines can make a difference in how successful a business can be. After all, showing up among the first results on Google means increased visibility, higher brand awareness, and, in turn, more sales.
Strong Brand Design and Why Does It Matter?
16 September 2021
If you are struggling to find the answer to this question, you could be considered a newbie in the world of branding. Imagine a product with a strong brand design.
The Elements Of User Experience
10 September 2021
User experience, user satisfaction and user interaction are three of the main aspects to take into account when designing a product. Each one is important in its own way because it affects user behaviour and can be used as a leverage point for improvement.
Why bespoke website designs are better than templates
25 August 2021
With many different templates available for a relatively low price, it can be tempting to think that this is the best option for you over a bespoke website design. However, there are many different benefits that a bespoke web design can offer your website to make sure it looks as good as possible and delivers the best user experience possible.
Our Tips on Improving Your Email Marketing Campaigns
20 August 2021
Most marketers will tell you that email marketing has the best return on investment of all marketing channels you may use. This is especially true if you do it well. However, many people go for the easy way instead of investing time and effort in improving email marketing campaigns.
Find Out How To Respond To Negative Reviews
10 August 2021
Online reviews in business on Tripadvisor, Facebook, Google, and Yelp are critical to its success. What other customers say about your brand on your website or social media platform is also essential; it provides potential clients with information about their experiences with your products/services.
What is a social media strategy
29 July 2021
Social media usage has skyrocketed in recent years, making it an extremely powerful tool for businesses to use. Regardless of what industry you're in, you need to establish yourself on social media. It's a chance to have a platform where you can interact with consumers, grow a following, and promote your business far and wide.
Why You Should Design with Responsive Mobile in Mind
21 July 2021
Have you ever gone back and seen what some of the earliest websites looked like? They were tiny in terms of actual data size and contained hardly any information. Most were text-only, but as time moved on we started seeing colours and images added to site designs. Nowadays, websites are far more complex and contain numerous pages with all sorts of information on them.
Why Optimising Images is Integral to SEO
9 July 2021
Search engine optimisation involves tweaking different elements of your website to make it easier for search engine bots to crawl. In the simplest terms possible, you're making it easier for search engines to find and categorise
SEO and PPC - A Match Made in Heaven
30 June 2021
For anyone who runs their own business and wants to have the best possible chance of making a success of it – or, for that matter, even just for anyone who relies on a personal portfolio website in order to market their services as a contractor – figuring out how to properly navigate Google’s search engine results pages is of the utmost importance.
What Is An SSL Certificate?
21 June 2021
As web safety standards are continually moving towards encrypted traffic and developing security, with over 70% of Chrome users routinely visiting HTTPS-enabled websites, it’s important to start thinking about integrating SSL certificates as standard.
A Beginners Guide To Google Analytics
14 June 2021
Google Analytics is a powerful and completely free tool that businesses can use to collect a thorough data set about their PPC advertising results and website use. They offer up to and over 200 metrics that allow you a full picture of your marketing approach, from conception and acquisition all the way to end-level conversions.
Marketing Tips And Tricks For Your Website
25 May 2021
Over 92% of UK residents have access to the Internet, with 46.6% of the population surfing the web on a daily basis. The web offers fantastic opportunities for businesses to promote products and services, engage with customers and reach new audiences.
How to Write Stunning Blog Post Titles
18 May 2021
Blogging is a brilliant way to provide information for prospective customers and add value to your website but sadly, many articles will never be read. This is often due to the absence of a catchy, punchy, intriguing title. Research suggests that 80% of people read headlines but only 20% will actually click on the post and read the blog. In this guide, we’ll explore some effective ways to write better blog post titles.
Techniques to Reduce Facebook Ads Spend
11 May 2021
Facebook has evolved from a social network into an innovative marketing platform for businesses across all sectors. With over 44 million users in the UK alone, Facebook offers incredible advertising opportunities for companies and brands looking to promote products and services and generate leads. In this guide, we’ll explore some effective techniques to reduce spending on Facebook Ads while improving results.
PPC Trends to Watch Out For In 2021
30 April 2021
In the world of digital marketing, an essential tool that has become a game-changer is pay-per-click or PPC. PPC is an online advertising model that converts into a fee once a user clicks on an ad. PPC in a normal year is quite unpredictable and sways depending on the popular trends.
A Beginners Guide to Email Marketing
20 April 2021
There are many different forms of marketing for businesses to make the most of today. This can make it a bit overwhelming, as it can be tough to know where to begin. However, one form of marketing you should certainly be making the most of is email marketing.
Our top Landing page Optimisation Tips
14 April 2021
Have you done much of your homework by identifying your target audience, setting up a working budget and location, but your landing page bounce rate is still adamantly high? Worry no more; our excelling tricks and tips on optimisation will increase your ROI testing and reporting.
Digital Marketing Trends For 2021
25 February 2021
At the start of 2020, the digital marketing industry didn’t expect to be where it is today. People thought that there would be a gentle acceleration towards more online outreach in line with preceding trends
Marketing to Millennials in 2021
18 February 2021
Millennials are fast becoming the most important consumer group in the world. Born between 1980 and 2000, this cohort is now entering career prime time, which means higher disposable income and more purchases.
November & December Google Algorithm Updates 2020 2021
9 February 2021
When it comes to Google Algorithm Updates, we've got all of the information that you need for 2020/2021.
6 Top Reasons To Refresh Your Website
22 January 2021
A high-performing website is critical to the success of your business. Whether it’s your content, your SEO, or your site speed, it’s important to refresh your website every once in a while, to remain competitive. Not sure if you need a website redesign? Here are some of the key indicators.
What is the new Google Analytics 4
14 January 2021
Google is a service that we always use. It is important that you understand there are new features to Google that can help you in your business. You may be wondering what are those new updates and there are many additional features that you can use that will make running your business and analyzing data easier. This new and improved feature is called Google Analytics 4 or GA4 for short.
Ecommerce Trends for 2021
7 January 2021
The ecommerce sector has exploded in the past decade, and this has seen more and more people flock to online stores to make their purchases. The era of the high street is over, and we could well have an entirely digitized retail sector in the not too distant future. There are so many developing trends in ecommerce, and it’s important to gain a better understanding of what these are.
7 Tips for Super Fast Websites
18 December 2020
For your website to be efficient and meeting all of your business needs, there are certain requirements it needs to meet. First and foremost, it needs to be fast. This is one of the only ways to meet user experience expectations, gain a better ranking on search engines, and minimise the environmental impact.
Black Friday: Highly Effective Marketing Strategies to Boost Sales
26 November 2020
Black Friday is around the corner and, while this might be one of the greatest opportunities for consumers, it is also an unmissable one for retailers.
Lockdown 2: Highly Effective Digital Communications Tips
26 November 2020
Lockdown 2 is here, and nobody can be sure about how long it will last. It can be for the next couple of weeks only, but the consequences of this period might carry on much further.
How Great Design Impacts Website Accessibility
19 November 2020
Great website design should always include the topic of accessibility. Creating a beautiful and aesthetically pleasing website is a great achievement; knowing that it creates a frictionless experience for all users should be a must.
'Facebook Shops' Arrives in the UK
12 November 2020
Google Shopping is rolling out free listings as businesses struggle with the pandemic and its effect on brick-and-mortar stores. The question is how social media is following suit, especially how Facebook is responding to make its platform more e-commerce friendly.
Google Shopping Now Free
6 November 2020
It was announced back in April 2020 that Google Shopping would become free to use as opposed to only having paid listings. This was initially launched in the US, and it has now become free globally.
Why use Chatbots on your website?
21 October 2020
Great communication sits at the heart of any modern business, particularly in relation to online interactions. Chatbots are undoubtedly among the greatest developments to hit the digital arena in recent yours, and can completely change the way you handle client care matters.
Social Media strategy for small business
21 October 2020
When it comes to social media marketing, failure to prepare is preparation to fail. Therefore, devising and implementing a robust social media strategy should be a priority for all small business owners.
Is Blogging Still Effective In 2020?
14 October 2020
In the world of digital marketing, businesses and freelancers must constantly adapt their strategies to reflect the changing landscape at any given time. Right now, one of the biggest debates is whether blogging is still effective in 2020.
e-Commerce is Essential, Here’s Why
14 October 2020
The digital age has come with many new and improved ways of carrying out business; one of these innovations is e-commerce. E-commerce refers to any form of commercial transaction that takes place through the internet.
7 Reasons SEO is Important for Your Website
7 October 2020
Search engine optimisation is the perfect tool for small businesses as it raises brand awareness while keeping costs low. The more traffic you get, the bigger and more profitable you’ll become.How does SEO continue to increase visibility and help you expand into new markets by ranking highly on search engines’ results pages?
What Social Media Platforms Are Right For Your Business?
7 October 2020
With more than three billion individuals around the globe, utilising online media consistently, its users and engagements continue expanding. The development of social media has made it imperative for both large and small businesses in the UK to adopt the concept in their marketing strategies.
The Importance of Link Building for SEO in 2020
27 August 2020
Link building is a crucial part of your SEO strategy. If you focus on optimising your link building and client’s backlink profile, you can improve your ranking on the search engine results pages. Link building is essentially creating backlinks to your website from external locations. It can also be used in your content marketing.
How PPC and SEO Can Work Together
20 August 2020
Search engine optimisation (SEO) and pay per click (PPC) are two different tools for your marketing strategy. Often these tactics are used independently but when used together properly you can get your site to rank higher on the search engine results pages (SERPs), and turn more clicks into leads.
How to write a case study for your website
13 August 2020
A case study is a perfect way to demonstrate the success of your company’s products or services. By explaining a particular example of how your business helped a client find a solution, you can prove your excellent customer service.
When to Change and Update Your Website
29 July 2020
Your business is constantly evolving - and so should your website. In a competitive marketplace, things move quickly. Whether it's developments in technology, shifts on customer behaviour or wider factors in the outside world, the pace of change shows no sign of slowing - so you have to keep up.
Why Are Cheap Websites A Bad Idea?
16 July 2020
Your website is your window to the world - the very first place that customers, suppliers and business partners go to see who your company is and what values you stand for
Is your website trustworthy?
1 July 2020
Although it’s easier than ever before for anyone to start up a web-based business today, that doesn’t mean that you can embark on your entrepreneurial venture carelessly or haphazardly.
How to improve your Ecommerce conversion rate?
2 June 2020
Your conversion rate is a measurement of how your Ecommerce website can turn visitors into customers. How many of your visitors will convert?
What is Ecommerce?
1 June 2020
It sounds quite a simple concept, but there’s a lot more to ecommerce. Let’s dive into more detail about every aspect of ecommerce you should be aware of.
9 Ecommerce SEO Tips to Increase Traffic
29 May 2020
When it comes to ramping up sales in the World of Ecommerce, your website design and advertising are crucial, but you should never dismiss the organic arm of your marketing strategy.
Punchout System Integration
20 December 2019
We're doing more integrations with procurement systems to create a punchout system. This blog post talks about the systems we've worked with but we have the flexibility to work with any procurement/ERP system providing we can access the data.
Why Invest in a Web Design Agency?
1 November 2019
In a world where you can build your very own website through service providers like Wix or GoDaddy, do you really need the overhead costs that come with hiring a Web Design Agency?