The Wida Group Blog
Keep yourself up to date with everything that is moving and shaking us here at Wida Group HQ and further afield. If you are interested in a blog writing service for your business, contact us on 0115 921 4797.
Strong Brand Design and Why Does It Matter?
16 September 2021
If you are struggling to find the answer to this question, you could be considered a newbie in the world of branding. Imagine a product with a strong brand design.
The Elements Of User Experience
10 September 2021
User experience, user satisfaction and user interaction are three of the main aspects to take into account when designing a product. Each one is important in its own way because it affects user behaviour and can be used as a leverage point for improvement.
Why bespoke website designs are better than templates
25 August 2021
With many different templates available for a relatively low price, it can be tempting to think that this is the best option for you over a bespoke website design. However, there are many different benefits that a bespoke web design can offer your website to make sure it looks as good as possible and delivers the best user experience possible.
Our Tips on Improving Your Email Marketing Campaigns
20 August 2021
Most marketers will tell you that email marketing has the best return on investment of all marketing channels you may use. This is especially true if you do it well. However, many people go for the easy way instead of investing time and effort in improving email marketing campaigns.
Find Out How To Respond To Negative Reviews
10 August 2021
Online reviews in business on Tripadvisor, Facebook, Google, and Yelp are critical to its success. What other customers say about your brand on your website or social media platform is also essential; it provides potential clients with information about their experiences with your products/services.
What is a social media strategy
29 July 2021
Social media usage has skyrocketed in recent years, making it an extremely powerful tool for businesses to use. Regardless of what industry you're in, you need to establish yourself on social media. It's a chance to have a platform where you can interact with consumers, grow a following, and promote your business far and wide.
Why You Should Design with Responsive Mobile in Mind
21 July 2021
Have you ever gone back and seen what some of the earliest websites looked like? They were tiny in terms of actual data size and contained hardly any information. Most were text-only, but as time moved on we started seeing colours and images added to site designs. Nowadays, websites are far more complex and contain numerous pages with all sorts of information on them.
Why Optimising Images is Integral to SEO
9 July 2021
Search engine optimisation involves tweaking different elements of your website to make it easier for search engine bots to crawl. In the simplest terms possible, you're making it easier for search engines to find and categorise
SEO and PPC - A Match Made in Heaven
30 June 2021
For anyone who runs their own business and wants to have the best possible chance of making a success of it – or, for that matter, even just for anyone who relies on a personal portfolio website in order to market their services as a contractor – figuring out how to properly navigate Google’s search engine results pages is of the utmost importance.
What Is An SSL Certificate?
21 June 2021
As web safety standards are continually moving towards encrypted traffic and developing security, with over 70% of Chrome users routinely visiting HTTPS-enabled websites, it’s important to start thinking about integrating SSL certificates as standard.
A Beginners Guide To Google Analytics
14 June 2021
Google Analytics is a powerful and completely free tool that businesses can use to collect a thorough data set about their PPC advertising results and website use. They offer up to and over 200 metrics that allow you a full picture of your marketing approach, from conception and acquisition all the way to end-level conversions.
Marketing Tips And Tricks For Your Website
25 May 2021
Over 92% of UK residents have access to the Internet, with 46.6% of the population surfing the web on a daily basis. The web offers fantastic opportunities for businesses to promote products and services, engage with customers and reach new audiences.
How to Write Stunning Blog Post Titles
18 May 2021
Blogging is a brilliant way to provide information for prospective customers and add value to your website but sadly, many articles will never be read. This is often due to the absence of a catchy, punchy, intriguing title. Research suggests that 80% of people read headlines but only 20% will actually click on the post and read the blog. In this guide, we’ll explore some effective ways to write better blog post titles.
Techniques to Reduce Facebook Ads Spend
11 May 2021
Facebook has evolved from a social network into an innovative marketing platform for businesses across all sectors. With over 44 million users in the UK alone, Facebook offers incredible advertising opportunities for companies and brands looking to promote products and services and generate leads. In this guide, we’ll explore some effective techniques to reduce spending on Facebook Ads while improving results.
PPC Trends to Watch Out For In 2021
30 April 2021
In the world of digital marketing, an essential tool that has become a game-changer is pay-per-click or PPC. PPC is an online advertising model that converts into a fee once a user clicks on an ad. PPC in a normal year is quite unpredictable and sways depending on the popular trends.
A Beginners Guide to Email Marketing
20 April 2021
There are many different forms of marketing for businesses to make the most of today. This can make it a bit overwhelming, as it can be tough to know where to begin. However, one form of marketing you should certainly be making the most of is email marketing.
Our top Landing page Optimisation Tips
14 April 2021
Have you done much of your homework by identifying your target audience, setting up a working budget and location, but your landing page bounce rate is still adamantly high? Worry no more; our excelling tricks and tips on optimisation will increase your ROI testing and reporting.
Digital Marketing Trends For 2021
25 February 2021
At the start of 2020, the digital marketing industry didn’t expect to be where it is today. People thought that there would be a gentle acceleration towards more online outreach in line with preceding trends
Marketing to Millennials in 2021
18 February 2021
Millennials are fast becoming the most important consumer group in the world. Born between 1980 and 2000, this cohort is now entering career prime time, which means higher disposable income and more purchases.
November & December Google Algorithm Updates 2020 2021
9 February 2021
When it comes to Google Algorithm Updates, we've got all of the information that you need for 2020/2021.
6 Top Reasons To Refresh Your Website
22 January 2021
A high-performing website is critical to the success of your business. Whether it’s your content, your SEO, or your site speed, it’s important to refresh your website every once in a while, to remain competitive. Not sure if you need a website redesign? Here are some of the key indicators.
What is the new Google Analytics 4
14 January 2021
Google is a service that we always use. It is important that you understand there are new features to Google that can help you in your business. You may be wondering what are those new updates and there are many additional features that you can use that will make running your business and analyzing data easier. This new and improved feature is called Google Analytics 4 or GA4 for short.
Ecommerce Trends for 2021
7 January 2021
The ecommerce sector has exploded in the past decade, and this has seen more and more people flock to online stores to make their purchases. The era of the high street is over, and we could well have an entirely digitized retail sector in the not too distant future. There are so many developing trends in ecommerce, and it’s important to gain a better understanding of what these are.
7 Tips for Super Fast Websites
18 December 2020
For your website to be efficient and meeting all of your business needs, there are certain requirements it needs to meet. First and foremost, it needs to be fast. This is one of the only ways to meet user experience expectations, gain a better ranking on search engines, and minimise the environmental impact.
Black Friday: Highly Effective Marketing Strategies to Boost Sales
26 November 2020
Black Friday is around the corner and, while this might be one of the greatest opportunities for consumers, it is also an unmissable one for retailers.
Lockdown 2: Highly Effective Digital Communications Tips
26 November 2020
Lockdown 2 is here, and nobody can be sure about how long it will last. It can be for the next couple of weeks only, but the consequences of this period might carry on much further.
How Great Design Impacts Website Accessibility
19 November 2020
Great website design should always include the topic of accessibility. Creating a beautiful and aesthetically pleasing website is a great achievement; knowing that it creates a frictionless experience for all users should be a must.
'Facebook Shops' Arrives in the UK
12 November 2020
Google Shopping is rolling out free listings as businesses struggle with the pandemic and its effect on brick-and-mortar stores. The question is how social media is following suit, especially how Facebook is responding to make its platform more e-commerce friendly.
Google Shopping Now Free
6 November 2020
It was announced back in April 2020 that Google Shopping would become free to use as opposed to only having paid listings. This was initially launched in the US, and it has now become free globally.
Why use Chatbots on your website?
21 October 2020
Great communication sits at the heart of any modern business, particularly in relation to online interactions. Chatbots are undoubtedly among the greatest developments to hit the digital arena in recent yours, and can completely change the way you handle client care matters.
Social Media strategy for small business
21 October 2020
When it comes to social media marketing, failure to prepare is preparation to fail. Therefore, devising and implementing a robust social media strategy should be a priority for all small business owners.
Is Blogging Still Effective In 2020?
14 October 2020
In the world of digital marketing, businesses and freelancers must constantly adapt their strategies to reflect the changing landscape at any given time. Right now, one of the biggest debates is whether blogging is still effective in 2020.
e-Commerce is Essential, Here’s Why
14 October 2020
The digital age has come with many new and improved ways of carrying out business; one of these innovations is e-commerce. E-commerce refers to any form of commercial transaction that takes place through the internet.
7 Reasons SEO is Important for Your Website
7 October 2020
Search engine optimisation is the perfect tool for small businesses as it raises brand awareness while keeping costs low. The more traffic you get, the bigger and more profitable you’ll become.How does SEO continue to increase visibility and help you expand into new markets by ranking highly on search engines’ results pages?
What Social Media Platforms Are Right For Your Business?
7 October 2020
With more than three billion individuals around the globe, utilising online media consistently, its users and engagements continue expanding. The development of social media has made it imperative for both large and small businesses in the UK to adopt the concept in their marketing strategies.
The Importance of Link Building for SEO in 2020
27 August 2020
Link building is a crucial part of your SEO strategy. If you focus on optimising your link building and client’s backlink profile, you can improve your ranking on the search engine results pages. Link building is essentially creating backlinks to your website from external locations. It can also be used in your content marketing.
How PPC and SEO Can Work Together
20 August 2020
Search engine optimisation (SEO) and pay per click (PPC) are two different tools for your marketing strategy. Often these tactics are used independently but when used together properly you can get your site to rank higher on the search engine results pages (SERPs), and turn more clicks into leads.
How to write a case study for your website
13 August 2020
A case study is a perfect way to demonstrate the success of your company’s products or services. By explaining a particular example of how your business helped a client find a solution, you can prove your excellent customer service.
When to Change and Update Your Website
29 July 2020
Your business is constantly evolving - and so should your website. In a competitive marketplace, things move quickly. Whether it's developments in technology, shifts on customer behaviour or wider factors in the outside world, the pace of change shows no sign of slowing - so you have to keep up.
Why Are Cheap Websites A Bad Idea?
16 July 2020
Your website is your window to the world - the very first place that customers, suppliers and business partners go to see who your company is and what values you stand for
Is your website trustworthy?
1 July 2020
Although it’s easier than ever before for anyone to start up a web-based business today, that doesn’t mean that you can embark on your entrepreneurial venture carelessly or haphazardly.
How to improve your Ecommerce conversion rate?
2 June 2020
Your conversion rate is a measurement of how your Ecommerce website can turn visitors into customers. How many of your visitors will convert?
What is Ecommerce?
1 June 2020
It sounds quite a simple concept, but there’s a lot more to ecommerce. Let’s dive into more detail about every aspect of ecommerce you should be aware of.
9 Ecommerce SEO Tips to Increase Traffic
29 May 2020
When it comes to ramping up sales in the World of Ecommerce, your website design and advertising are crucial, but you should never dismiss the organic arm of your marketing strategy.
Punchout System Integration
20 December 2019
We're doing more integrations with procurement systems to create a punchout system. This blog post talks about the systems we've worked with but we have the flexibility to work with any procurement/ERP system providing we can access the data.
Why Invest in a Web Design Agency?
1 November 2019
In a world where you can build your very own website through service providers like Wix or GoDaddy, do you really need the overhead costs that come with hiring a Web Design Agency?
Google Warns About Mixed Content Blocking
16 October 2019
This month, Google has released that Chrome will start to block pages on websites with mixed content starting from December 2019.
Key Benefits of SEO
26 September 2019
If you run a business or are in the process of getting a startup off the ground, you’ve probably heard a great deal about Search Engine Optimisation or SEO. SEO has been mystified and discussed at length on business websites and marketing blogs for years now. As such, we don’t blame you for wondering if there’s any point in dedicating your time, effort and resources to an SEO campaign. However, there are a number of benefits to taking steps to improve your SEO.
7 Little Changes That'll Make a Big Difference with Your Page Speed
21 August 2019
We live in a mobile age. Your customers are busier than ever and you face an uphill battle when it comes to grabbing and sustaining your attention. This means they’re unlikely to have time to wait around for websites which are slow to load. In fact, a page load time of just 3 seconds can increase your website’s bounce rate by 38%. If you’re to maintain a competitive edge in the cutthroat world of e-commerce, you’ll need to take steps to increase your page speed.
5 Things About Ecommerce You May Not Have Known
31 July 2019
If you’re just starting out in the world of ecommerce, you’ll need to keep a finger on the pulse to stay afloat in this fast-growing and fiercely competitive environment. With that in mind, here are some interesting and useful facts about ecommerce that you may not have known…
5 reasons every business should invest in professional photography
28 May 2019
Now you have decided to invest some money into having a new website for the business and are thinking about what images to use. Here are five key reasons for embarking on having some professional photos produced for your new online presence.
Spring Clean to Improve Your User Experience
28 April 2019
Here are our top tips to Spring Clean your website to Improve Your User Experience.
Are you sharing positive feedback?
18 March 2019
Did you know that up to ?85%? ?of consumers will look up 10 reviews before making a purchase? Adding reviews to your website could make all the difference to your conversions, but before you do, follow these top tips...
How to design a website-friendly logo
15 March 2019
Designing a new logo for your business is an exciting step in watching your vision become a reality. When choosing the right logo it’s important to remember that your design not only needs to look good, it also needs to...
Wida crunch 2019’s best health and fitness apps
24 January 2019
When it comes to getting healthier in 2019, signing up to a gym and going on a diet aren’t your only options - there are now thousands of free health and fitness apps available to access right from your phone.
Your website design checklist for 2019
13 January 2019
Looking to grow your online business in 2019? Tick off our website design checklist to ensure you’re on the right track.
Create memorable Christmas campaigns with these 6 online tools
13 December 2018
Found yourself in the midst of a Christmas planning frenzy? We’ve collated a few of our favourite online tools to help make your Christmas campaigns easier and even more profitable than ever before.
Wida’s Website Design Nightmares
26 October 2018
With Halloween just around the corner, find out what makes Wida lose sleep when it comes to website design.
How to increase your customer spending at Christmas
27 September 2018
Getting your customers to spend more over Christmas is all about giving them the best online shopping experience possible. Here’s how to make things quicker, easier and more delightful for Christmas 2018.
How to concentrate your brand message across multiple platforms
26 September 2018
Winning the attention of our audience is no longer as simple as putting out a single print ad in their favourite magazine, or on a highway billboard...
Can a change of font really improve business?
14 September 2018
We’ve seen more and more companies choose to rebrand their on and off-line communications with cleaner, simpler and more sophisticated fonts in 2018, experimenting with traditional serifs and sans-serifs to produce modern new typographical styles.
10 steps to creating the perfect product page
4 September 2018
Your E-commerce campaigns have paid off and your ideal customer has finally landed on your product page. Now is your time to shine...
What are the benefits of using an agency to design and build your website
17 July 2018
When it comes to designing and building a new website for your business, there are a multitude of ways to go about it - hire the support of an agency, hand-pick freelance professionals, or even have a go yourself. Here are some of the reasons that our clients love to collaborate with us....
How to make the most of your free website design consultation
12 July 2018
Most web design agencies will offer a free consultation as a way to introduce themselves to new clients and provide a clear picture of how they work.
Make more of your Summer with easier content management
26 June 2018
Looking for an easier way to manage your online content this Summer? Spend less time in the office and more time in the sun with help from Wida Group.
Turn up the heat on your Summer campaigns with Google Adwords
18 June 2018
Your Summer sales campaigns are at the ready, and it’s almost time to take them live, but how can you be sure that your promotions will reach the right audience, for a solid Return on Investment?
Does your restaurant's website check these 5 essentials
29 May 2018
It’s Friday evening and your ideal customer is looking for somewhere to dine online. How can you increase the chances of them choosing your restaurant? Make sure your website has these 5 essentials…
How to ensure your E-commerce website offers outstanding customer support
23 May 2018
Standing out from your E-commerce competitors is about more than demonstrating better quality and value - you’ve also got to offer outstanding customer support.
How to avoid choosing cliched stock imagery
25 April 2018
A picture speaks a thousand words, and the imagery that you choose for your website can have a far bigger impact on first impressions than any of your copy. So why do so many businesses fall victim to using clichéd stock imagery?
5 key questions to ask before choosing a new hosting provider
19 April 2018
Whether you’re planning to launch a new website, or you’ve outgrown your existing hosting provider, choosing a new provider can be difficult. When it comes to creating your shortlist, answer these 5 key questions to find a partnership that’s right for you.
Step into Spring with fresh new ideas on website design
29 March 2018
With Easter bank holiday just around the corner, and the birth of Kate and Wills’ third child soon due, it feels like 2018 is flying by - and Summer is fast approaching. It’s time to get ready with fresh new design, photography and digital marketing campaigns to impress your customers and keep them coming back all Summer long. Here’s just some of the ways that Wida can help get your Spring/Summer campaigns off to a scorcher…
Events in the East Midlands and UK for WomeninTech
8 March 2018
It’s International Women’s Day today, and to celebrate, we’ve highlighted a handful of events happening in the UK and East Midlands designed to support, motivate and inform, so that we can work towards better representation and equal pay for women in the tech industry.