Klaviyo Vs Mailchimp: Which Email Marketing Platform Is Better?

8 April 2024

Investing in the right email marketing tools can allow you to get the most out of your digital marketing strategies. Mailchimp and Klaviyo are two of the biggest platforms providing email solutions for businesses. According to HubSpot, about 95% of B2B marketers believe that email marketing is a powerful way to achieve their marketing goals. The main difference between Mailchimp and Klaviyo is that the former is convenient for general-purpose email marketing, while the latter is suitable for e-commerce companies. This post shall delve into the differences between Klaviyo vs. Mailchimp to help you choose the right email marketing platform for your business.

Mailchimp Vs Klaviyo: which email marketing platform should you choose?

Selecting between Mailchimp and Klaviyo is sometimes a difficult decision. These two major platforms have gained widespread popularity in the email marketing domains. However, you may find one email marketing tool better than the other, depending on your situation and requirements.

Mailchimp is more affordable than Klaviyo, and it comes with basic functionalities in segmentation that may be enough for the average business owner. On the other hand, Klaviyo offers more robust free plans with the flows than Mailchimp. That said, a standard Mailchimp plan features all the essential tools in one place. Those on larger budgets may want to choose Klaviyo to benefit from the email marketing platform's more advanced features. Choosing Klaviyo is a no-brainer if you use Shopify or have a well-established presence in the ecommerce industry. You will have to determine how you are going to power your chosen email marketing tool with first-party customer data when deciding whether Mailchimp or Klaviyo is better for you.

Customer data integration
Alternative customer data platforms like mParticle allow for the seamless forwarding of customer data into email marketing platforms like Klaviyo and Mailchimp with development work.

You can ingest email engagement data into customer data sets and integrate it with other tools to run marketing targeting and analytics.

Zappier connection
Both Mailchimp and Klaviyo connect with Zapier. They offer a range of native integrations with e-commerce applications, CRM, and more, making it easier to connect with thousands of other tools to improve your email marketing efforts.

Using Mailchimp is a lot easier, while Klaviyo offers more in-depth features and guidance.
The intended audience of these two apps is quite different. For example, while Mailchimp embraces simplicity and ease of use, Klaviyo is convenient for e-commerce brands looking forward to ramping up their email marketing campaigns. Choosing Klaviyo might make more sense if you don't dread the steep learning curve. Klaviyo goes a few steps beyond Mailchimp concerning segmentation, automation, and analytics.

You can stay ahead of the competition and keep customers engaged if you choose the right email marketing platform for your business. Investing in premium plans will provide additional tools on a budget, whether you choose Mailchimp or Klaviyo.

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