It’s not over when your website goes live.
Search Engine Optimisation (SEO)
We help our clients strengthen and grow their online presence by building trusted, long-term partnerships and delivering on every promise we make. Our dedicated team of SEO specialists develops tailored SEO strategies aligned to your unique business goals, improving search visibility for targeted keywords, increasing brand awareness, driving qualified traffic, boosting conversions, and ultimately growing revenue and sales.
Search Engine Optimisation (SEO) is the process of affecting the visibility of a web page or website in search engine’s unpaid results - often referred to as “organic search”. In your SEO campaign we do the following process:
| Technical | On-page | Off-page |
| Site structure, metadata, crawlability | Keywords, Content, Images | Backlinks, authority |
| Can Google understand your website? | Can people find you in search? | Does Google think of you as credible and authentic? |
Our SEO strategies focus on the following key areas:
- Improving the technical aspects of your website in which we do a site audit to ensure you can be found and crawled by search engines (technical).
- Improving the relevancy of your pages to key phrases for either product or service which your target audience specifically uses to find your services. Improving your web design by being proactive with recommedations to improve engagement (on-page).
- Building relevant backlinks from authoritative websites to help you local SEO, National SEO or Ecommerce SEO (off-page).
Links
Link profiles continue to play a vital role in search engine optimisation. The more relevant, high-quality, and trusted links pointing to your website, the higher it is likely to rank in search engine results. This applies across all SEO disciplines, including Local SEO, Ecommerce SEO, and International SEO.
Backlinks: Earning backlinks means securing trusted links from authoritative, high-quality websites. We achieve this through proven techniques delivered as part of our monthly SEO services.
Domains: Through strategic content marketing, we focus on acquiring links from high-authority domains. These may not always be directly related to your industry, but they carry strong levels of trust and credibility, helping to strengthen your overall link profile.
Content Marketing
Content marketing focuses on creating high-quality, engaging content that is more likely to attract backlinks and social shares.
There are many types of content we can produce, including news, advice, informational articles, imagery, videos, and more.
We work closely with you to identify key pages on your website to target. Using carefully selected keywords, we create content that can be distributed across multiple channels, such as social platforms, PR campaigns, and guest blogging opportunities.
Publishing content on reputable, high-quality websites helps strengthen your online profile while building a strong, authoritative link portfolio, ultimately driving increased traffic to your website.
How is Success Measured?
This will depend on your business objectives, but we can typically deliver…
- More relevant traffic
- Increased engagement with your website
- Better positions in search engine results
- More leads or sales
This makes us the ideal agency in Nottingham to market your website and improve your online presence.
Communication
As with all managed digital marketing services, including SEO and pay-per-click advertising, much of the work we carry out on our clients’ behalf happens behind the scenes. Without clear communication, this can sometimes leave clients feeling disconnected from the process. To avoid this, Wida Search has developed structured, transparent processes that ensure consistent monthly communication helping to foster collaboration and build strong, long-term partnerships.
We also offer a free consultation with our SEO Nottingham specialists, providing honest advice and a competitively priced, fully in-house service with no lengthy contract commitments. To arrange a meeting with one of our SEO experts, call 01159 214 797 or email sales@widagroup.com.
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