7 Signs it’s Time to Redesign Your Website
10 October 2023
While it may seem as though most online users are centralised around a few common platforms, it’s never been more important to perfect your business website. Websites are more than just information repositories, but hubs from which you should offer a great number of business services or product orders, account management, regular content updates, and more.
In other words, your website should be the main tool your business can stand behind and present as a perfect hallmark of your brand’s attention to detail. However, if the design is outdated, then odds are its function is too.
In this post, we’ll discuss seven signs it’s time to redesign your website:
1. Your Site Is Device-Incompatible
Remember that mobile users account for most traffic you’re likely to experience. If your website fails to conform to the dimensions of a range of screens and lacks utility for mobile devices, then users will find another service that can. Your site must be device-compatible for the widest amount of screens and browsers.
2. Your Site Suffers High Bounce Rates
If you’ve noticed that traffic commonly visits your website and leaves within moments, odds are your site is too confusing to navigate, rarely puts its value first, and may even be designed at odds with your brand image, reducing familiarity. Consider the pages being bounced from and use that as a target for change.
3. Your Site Is Slow To Load
Web users expect snappy, clear, simple layouts and responsive UI. Make sure to reduce image sizes for easy loading, limit the number of widgets you use, and invest in capable secure web hosting to ensure visitor needs are met.
4. Your Site Neglects Capable UX Design
UX is not a buzzword, it’s a very real discipline designed to help interfaces deliver the information they need to and provide appropriate interactivity as consumers expect. Good examples of UI include capable search bars, clear layouts, drop-down menu systems, and simple navigation. If your UI is overstuffed, it lacks competent UX discipline.
5. Your Site Is Generic Or Dated
Does your website conform to your company branding? Are the color palettes and fonts aligned? Does it use simple, effective and minimal design to keep up with developing web standards? If your site feels dated to use or generic, visitors may even assume there’s a security risk in using it.
6. Your Site Rarely Achieves Its Traffic Goals
If you’ve noticed your site is struggling with traffic, it’s likely an SEO problem. Good SEO is not just defined by the content you put out, but keywords, backlinks using you as an authority, your site’s structure and page load speed, its security (including SLL certifications), local relevance, and mobile compatibility. As you can see, your site needs to be functional before it can expect traffic.
7. Your Site Is Stagnant
If your site rarely updates its event pages, blog, product listing, scaled services, and more, visitors have zero reason to return. A stagnant site can enter an irrelevance spiral, where poor impressions cement and calcify over time. That’s why it’s essential to keep your site updated and continually innovate new accessibility features, be that account management, preference setting, blog updates and more.
With this advice, you’ll know when it’s time to redesign your brand website.