Lockdown 2: Highly Effective Digital Communications Tips
26 November 2020
Lockdown 2 is here, and nobody can be sure about how long it will last. It can be for the next couple of weeks only, but the consequences of this period might carry on much further.
Of course, everything has been changing fast, and small businesses have been hit the hardest - especially because there has been no time to devise and communicate a longer-term strategy. However, the strategies we put in place today might make a difference in how we will start the new year.
Keep communicating with your audience.
Customer relationships and communication channels have always been the main pillars of a successful business. However, these are difficult to sustain and improve when most forms of communications and interaction as we knew them had been interrupted.
While this can seem a severe obstacle at first, technology is, once again, on your side. Use your website, social media channels, web design, branding, and actions to speak for you and communicate with your audience.
Be there for your customers.
It is impossible to be ready for such unusual circumstances such as the current pandemic or ensuing lockdowns. However, these are critical situations during which both you and your customers are trying to find your feet. While during the first lockdown everything seemed new, this time you can use your knowledge and experience to provide a better, more reassuring experience for your audience.
Of course, marketing is an extremely important tool in telling your customers what you are up to. However, you might also decide to start a campaign to help who needs more support. This can grant you a privileged place in the community while increasing your visibility and improving your brand image.
Leverage digital communication channels
Lockdown restrictions and social distancing measures have not been kind to any business. If you have one of those businesses that had to close its doors for the next month, you might find it difficult to adapt to the new situation. And, while you might not be able to meet your customers in person every morning for a while, technology is on your side.
Indeed, your website represents an extremely powerful portal that allows you to open several digital communication channels and keep in touch with your audience.
Even if you don’t sell your products or services on it, your website will become the first port of call for your usual customers. If you make such info available, your customers can use your site to find out when you will be open again and what services you will be operating. You can also use tools such as SEO, email marketing, and social media platforms to keep all communication channels open and efficient.
Understand your customer’s feelings
This is a difficult moment for everybody, businesses, families, and individuals alike. Of course, you might be extremely focused on increasing sales and keep afloat during the last weeks of this year.
At the same time, many customers might not be able to help you on that front for now. So, once you have established your digital communication channels, aim at creating real and valuable relationships with your audience.
Ask them what their feelings and needs are, and try to meet them. This strategy will help you improve your brand visibility, image, and long-term loyalty - but it allows you to be even closer to your community.