Our top Landing page Optimisation Tips

14 April 2021

Have you done much of your homework by identifying your target audience, setting up a working budget and location, but your landing page bounce rate is still adamantly high? Worry no more; our excelling tricks and tips on optimisation will increase your ROI testing and reporting.

In the digital marketing world, the average conversion rate is approximately 10%. If your conversation rate is not matching up to that, you might need to review your options.

A critical element in your paid research strategy is conversion. Conversion refers to the rate at which your customers take action on your ad by turning a looker into a buyer. If you have more lookers than buyers, that means you might not have identified the right target audience for your landing page.

What Is a Landing Page and What Does It Do?

A landing page, simply put, is the site your potential client lands on once they click on your ad. It could either be your website's homepage, a product page, or a blog post.

The objective of the landing pages are:

  • Receive and make a record of traffic from an online marketing campaign. This is achieved chiefly through a one-page form that captures information regarding businesses interested in your product.
  • Convert the users from lookers to buyers


An optimal landing page is characterised by simplicity with no distractions. The landing page's primary goal is to serve as an entry point to a particular web destination.

How Can I Increase My Conversions?


Minimise distractions on your landing page by including a simple form to capture the users' details. Be wary of the amount of detail your form will have. Most users tend to fill out forms with minimal fields which are short and concise.

Include the relevant and essential fields required, such as name, address, and telephone number. Before adding more fields, assess whether you might need more information from the user and whether it is necessary to include it at that point.

Client review

A great way to increase conversions is by including testimonials from other previous customers. A potential buyer would be interested to know how well your product worked for someone else.

You can also have more details on the customers' testimonial, such as name, profession, and location. This cements a foundation of trust with the user, and it will trigger their curiosity in using your product.

You can also use trusted testimonial sites such as reviews.co.uk or Trustpilot to demonstrate authenticity.


Avoid using stock images, as this will discourage any of your potential clients. Use images of your product that will demonstrate your commitment to quality.

Call to action

Include a call to action in your landing site. However, before that, you need to decide on what you would want people to do. This is essential as you may end up either having no CTA or multiple numbers of CTA's that may end up confusing your users.

A/B Testing

Test your landing sites and monitor the response rate. This will allow you to optimise your headline, call to action, or images. Monitor your conversion rates to see which of your variations respond well.

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