17 January 2022

Making your website live is always an exciting time for any small business, but it’s not enough to simply have a shiny new toy that you can show off to friends and family.

Now, the hard work really begins, and your website should be at the centre of your marketing efforts going forward to increase traffic, boost your client base, and ensure your company thrives. So what do you do next?

Get started on new content

You don’t need anyone to tell you that content is one of the most effective marketing tools in the modern world. Your website is never complete with a stream of steady and informative content that shows you are a voice within your industry. Regular blog posts, infographics, videos, and much more will all contribute towards establishing your company as an important part of the industry, and it will make you an authority. Create a content calendar to plan and organize upcoming campaigns to ensure only the best content gets out there.

Make the most of social media

Another crucial marketing channel is social media, and any successful business will embrace the worldwide reach of the most popular platforms. You can use everything from Twitter to Instagram to TikTok to engage with your target market and bring more eyes towards your product. It will also be beneficial to make the most of the PPC, or pay-per-click model that can generate income every time someone follows a link that you have posted on one of your many social channels. The more present you are, the broader your influence will be.

Get registered

It isn’t all fun content and memes, though. Businesses that make use of resources such as Google My Business and similar search engine services will legitimize themselves more quickly compared to competitors. With these actions, you provide all of the information a potential client needs to locate or contact your company. Companies also find success with more traditional methods, including or Trusted Trader, depending on what your business does.

Embrace the power of backlinks

Backlinks are the building blocks of impressive SEO performance. But you can’t expect this to happen overnight. You’ll need to get your website content linked to other reputable sites. Ideally, these sites should have something to do with your industry, so you know you will attract the ideal customer should they require your services.

Check website performance

A sluggish website can cause more issues than you expect, so you must stay up-to-date with website performance and keep visitors there to find all the important details and information they desire. Tools such as Google Analytics will tell you how long people spend on your site and how quickly pages load. Use this information to make effective changes to your website to guarantee visitors get what they come for every time.


A live website is only the beginning, and if you want to guarantee more interest in your business, you must remember these crucial points. If you need any assistance in taking your company to the next level, the Wida Group is Nottingham’s top web design service to help integrate your business with a range of solutions. Get in touch today at 0115 921 4797 or send an email to to find out more.