What Is Schema Markup?

21 April 2022

In SEO, schema markup is one of the essential topics. Schema markup is a code (often in HTML) that you can add to your website to help search engines better understand your content. As a result, schema markup can improve your website's visibility and click-through rate in search engine results pages (SERPs).

Different Type Of Schema Markups

There are many different types of schema markups, but some of the most common are:

- Article schema: This type of schema is used to markup blog posts, articles, and other pieces of content that can be found on news websites.

- Event schema: This type of schema is used to markup events, such as concerts, conferences, and meetups.

- Ecommerce Products Schema: This type of schema is used to markup products available for purchase on eCommerce websites.

- Local Business Schema: This type of schema is used to mark up local businesses, such as restaurants, bars, and hotels.

- Recipe Schema: This type of schema is used to markup recipes so that they can appear in rich search results with photos and other information.

Adding Schema Markup To Your Website

If you want to add schema markup to your website, there are a few different ways that you can do it. The most common way is to use the schema.org website, a repository of schemas that you can use. Another way is to use a plugin or tool to generate the schema markup for you.

If you're not familiar with code, using a plugin or tool is probably the best way to go. However, if you're comfortable working with code, adding schema markup to your website manually is not difficult.

Schema Markup And SEO

Schema markup is an integral part of SEO and can help your website rank higher on search engine results pages. However, it's important to note that schema markup will not guarantee that your website will rank higher. For schema markup to be effective, it needs to be used correctly and in conjunction with other SEO best practices.

If you're looking to improve your website's SEO, adding schema markup is a great start. However, it's important to remember that schema markup is just one puzzle piece. For your website to rank higher in search engine results pages, you need to focus on other SEO factors as well. These include things like keyword research, link building, and content marketing.

If you're not sure where to start with your SEO, we recommend hiring an SEO agency or consultant. They will be able to help you identify the areas of your website that need improvement and guide how to improve them.

At WidaGroup, we are a web design and SEO agency based in Nottingham. We have a team of experienced SEO consultants who can help you improve your website's visibility on search engine results pages. Contact us today to find out more about our services.