Meta Description Everything You Need To Know
8 December 2021
If you are looking to improve the marketing for your website, you need to take a look at individual pages. This is important for SEO purposes, because it is actually pages that rank for SERP results, not websites as a whole.
For each page, you have to do all you can to make sure that it is as likely as possible to rank high on Google and other search engines. And one of the most vital tools here is the meta description.
What Is Meta Description?
So what is it? Well essentially, a meta description is just a short description of a web page, giving a very brief overview of what it is, what kind of information it contains and who it might be useful for. Generally the aim is to keep the meta description as short as can be without leaving out any necessary detail. If you can do that, you’re on your way to writing a decent meta description.
Why Bother With A Meta Description?
Before you set about writing one, however, you are going to find it useful to know why you might want to bother at all with having a meta description for a web page. As we have hinted at above, it plays a role in boosting your SEO, but what do we mean by that? How does it actually help you in getting your website seen by search engines?
If you choose the right appropriate keywords for your meta descriptions, then those pages are going to perform much better on Google, and that means that more people are bound to click on the page. So having those keywords in there in the right way can really make all the difference in the world.
As we have said, your page will rank better on Google and other search engines if you have the right meta description, as it is what will appear on the results pages. So if you are keen for your website to improve its ranking, a good set of meta descriptions is absolutely vital.
Making The Most Of Meta Descriptions
So what can you do to ensure you are making the most of meta descriptions? There are a couple of essential things to focus on most of all, which are going to ensure that your meta descriptions are working hard for you.
One For Every Page
Most of all, you need to make sure that you have a meta description for each and every page of your site that you want to appear on Google. This is a no-brainer, but it’s easy to overlook it if you are not careful.
Write Them Well
However, it is better to have one meta description written perfectly than a hundred shoddy ones, so make sure you are putting the necessary work into each one. Only publish it if you are genuinely happy with it and you’re sure it works as it is meant to.
If you bear that in mind, your meta descriptions should work for you.