5 Organic SEO Strategies you NEED to know about
24 November 2021
If your content isn’t performing as well as you think it should be, it could be down to a lack of focus on SEO. There are five essential SEO strategies to help you achieve higher levels of search traffic.
Your content needs to work for Google’s search algorithm. Google puts a lot of importance on high quality content, with a strong keyword.
Start with some keyword research in a tool like Ahrefs, Moz, or Semrush. Find words with a high search volume and low competition. Once you have a keyword, use it throughout your content. It should go in your title tag, the first paragraph, and the final paragraph.
Effective use of keywords will boost your organic search traffic and help the algorithm find you.
Maximize Your Title Tag
Maximize the tile of your content. This is one way to start your content in the best way. Your title tag is the first a user sees of your content, so it needs to work on for people as well as Google.
It should catch the user’s attention and be something they want to click on. It also needs to make the most of the data behind what is being searched for. Include your target keyword in the title, as this has the potential to attract organic traffic.
Use Visual Content
Do you find it easier to look at an image or a block of text? Most people find it easier to look at images.
You should fill you content with plenty of visual content, such as example images or infographics. Aim to make your content as appealing as you can, to attract higher levels of organic traffic.
Give Searchers What They’re Looking For
Google wants your website to not only attract viewers but to keep them there too. This tells them that your site is giving them what they’re looking for and boosts your Google ranking.
To do this, create and display good content. If your content answers all the queries a consumer has but doesn’t have high organic traffic, it might be lacking in visual appeal. Your content should be easy to read too.
Avoid chunks of text by spacing out your paragraphs with white space and writing in short sentences. You want your page to contain plenty of white space.
This is one of the most overlooked strategies for organic SEO but is one of the most important.
Backlinks are links on high authority websites that point back to your page. A high number of backlinks tells Hoogle that your site is a source of good quality information and content, which can boost your ranking.
The best way to get backlinks is through email outreach. Find a website page that you think is relevant to your content. Send a short, friendly, and personalized email to the owner of that site. Do this for all the sites you think could benefit from your link.
This will help you to build backlinks for SEO, but also can work as a way to build B2B relationships.