How to Create a Website Brief

25 September 2023

In order to deliver a website that’s made for your business, a website brief is a critical part of the process. It’s important for us to understand your business and what you’re looking to get out of the project itself.

The brief will tell us what objectives you have for your website and the obstacles you are facing. A well-crafted brief is going to ensure you get the website you need and we deliver on our services here at Widagroup.

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What we need from you:

  • Give us the low-down on your business - history, brand values, size of company, staffing and location
  • The timeline for building your website
  • Any suggestions/preferences on what you want to showcase
  • Your customers/target audience
  • What products or services are popular and that you offer
  • Who your competitors are
  • Branding guidelines - what fonts do you use, colours, tone of voice, etc.

Your current website

Do you have a website currently that’s a little outdated or are you starting from scratch? It’s important to know when it comes to a website brief, what we’re working with or lack thereof.

What do you like about your current website if you already have one? What do you find works or doesn’t work? If it’s the creation of a new website, then make suggestions on what you would like, as well as any website designs you’ve seen previously that you’d like to model your own on.

How you plan to market your website

It’s important that when we’ve helped create your website, what are your intentions for marketing it? Marketing is an essential part of promoting your business online, some of which include:

  • SEO
  • Social Media
  • PPC

Will you be writing the content for your website or will you need assistance in editing and proofreading content?

Here at Widagroup, we can help provide copywriting services that will help build and bulk out your website’s content, all of which help to engage and educate your audience.

What are your project objectives?

It’s important that you’re getting value out of your investment when having a website designed. It’s therefore useful to list what your aims, goals and objectives are for the project itself. These could include but not be limited to:

  • Customer conversion
  • Lead generation
  • Improving search engine rankings
  • Building brand awareness.

Key features and functionality

The key features and functionality of the site are important to note down too. What are your requirements? Here are a few suggestions:

  • Contact forms
  • CTAs
  • News/Blog section
  • Live chat services
  • Social media sharing
  • Navigation

The budget

An all-important topic of discussion is the budget you have available. Depending on the features and functionalities you require for the site, as well as additional services will determine how much you invest.

You may find that the budget you give us provides more scope for opportunities than expected! Alternatively, your budget might not meet the requirements you need and therefore we help prioritise and find useful solutions to better suit your budget.

Let Widagroup help with your web design

As a highly sought-after and reputable website agency, here at Widagroup, we can work with your website brief to help revamp or create the website that your business needs. Get in touch to see how we can help you and your business website needs.