What is a social media strategy

29 July 2021

Social media usage has skyrocketed in recent years, making it an extremely powerful tool for businesses to use. Regardless of what industry you're in, you need to establish yourself on social media. It's a chance to have a platform where you can interact with consumers, grow a following, and promote your business far and wide.

Companies can use social media to directly interact with their customers, offering a new avenue of customer service. No other platform is as focused on customer interactions as social media, meaning it is highly effective at building relationships. To see all the benefits of social media marketing, you need to have a social media strategy. What is this, and how do you put one together?


What is a social media strategy?

Anyone can set up social media accounts for their business. However, some companies have far more success than others when it comes to using social media. This all boils down to the social media strategy they have in place.

Effectively, this strategy lets you formulate a plan of action for how your business will approach social media. It will provide you with the answers to the following questions:

  • What platforms will you use?
  • How will you use social media?
  • When will you post on social media?
  • Why are you posting?
  • Who is in charge of creating the posts?
  • What sort of posts will you produce?
  • Who are you trying to target?
  • What are your main social goals?

You will have a strategy in place that helps you get the most out of the powerful tool that is social media. When done correctly, you can greatly expand your reach, find new customers, and generate sales directly from your social channels. It all starts with the right social media strategy, so how can you begin putting things in motion?


How do you create a social media strategy?

Creating your social media strategy begins by asking yourself all of the questions above! Alongside these, you need to consider the following:

  • Who is your target audience?
  • What social media does your target audience tend to use?
  • How do you want your brand to be perceived?

Of course, you should keep your main social media goals in mind at all times. What are you hoping to achieve through social media marketing? It's a good idea to start here and work backwards, helping you map out a pathway to achieve the end goal.

Additionally, it's useful to look at what your rivals are doing and analyse their social media strategies. Where are they seeing the most success? What do you need to do to match them, and then how can you go one better and improve on what they have?

Once you have a social media strategy up and running, you will get a lot more out of your marketing campaign. Social channels generate traffic to your site, raise brand awareness, and create lots of new leads. If you're keen to learn more about this or to develop an expert strategy, contact us today!