Merlin Business Software Website Integration

We have extensive experience integrating Wida Group websites with Merlin Business Software, creating a seamless connection between the two systems. This integration allows your website to stay fully synchronised with products, pricing, stock, and account data, while enabling real-time access to critical business information.

Using Merlin’s Web Services Tool Set, your website displays the same product and account data held within Merlin. This provides a single source of truth, removing the need to manage and maintain duplicate data across multiple systems.

Integration Capabilities

The integration can be tailored to your business and is typically divided into Products & Sales and Account Management.

Products & Sales

A scheduled synchronisation keeps your website inventory up to date, while real-time data queries ensure complete accuracy for stock levels and pricing.

• Synchronise product data from Merlin to your website (twice daily)

• Manage website hierarchy and sitemap directly through Merlin

• Store and manage media (images, videos, documents) locally on your server

• Retrieve real-time stock availability from Merlin

• Retrieve real-time pricing from Merlin

• Support quantity break pricing and pack quantities

• Cross-sell and upsell using related, alternative, and promotional products

• Group related products on a single product page

• Create offers and promotions in conjunction with Merlin

• Accept retail orders on a cash account

• Push orders into Merlin Sales Order Processing (SOP) in real time

Account Management

In addition to supporting retail customers, the integration allows existing trade customers to log in and transact using their Merlin accounts, providing a fully connected B2B experience.

Trade customers can:

• Place orders on account using their assigned price books

• Use product ordering templates

• Place quick orders by product code, MPN, or barcode, including CSV upload

• Reorder from recent order history (last four months)

• View current and past orders

• View outstanding invoices

• Pay invoices online

• Retrieve, view, and convert quotes into orders

• Access invoice history

• View proof of delivery documents

• Manage budgets, permissions, and multi-level order authorisation

Built Around Your Business

Beyond the features listed above, custom functionality can be developed to meet your specific business requirements.

With over 50 mutual clients, our long-standing experience working alongside Merlin gives you confidence that your website will be robust, scalable, and built to support both your business and your customers.