Top 6 Mistakes to Avoid When Redesigning Your Website

26 June 2017

Thinking of redesigning your website? Whether you’re looking for a complete overhaul, or just a fresh lick of paint, be sure to learn these top 5 common (and costly) mistakes:

1: Not having a strategy
Consider your long-term business goals. Do you want to increase the number of enquiries from a certain industry, or push more customers to purchase online? Your goals will undoubtedly affect your redesign, so before you take any steps, make sure you have a clear idea of what you want to achieve.

2. Ignoring your current website
You probably already know what you don’t like about your website - otherwise you wouldn’t be considering a redesign. But do you know - for a fact - what’s working for your users? Once you’ve got a strategy in place, you need to run analytics to evaluate how well your current site is working for you and what to keep or change.

3. Generalising your audience
When you think about who’s using your website, do you think about your general target audience, or specific user personas? Different types of people will have different criteria that your website needs to meet, so make sure there are dedicated messages, calls to action, and landing pages for each.

4. Recycling content
Whilst it can be tempting to save time and budget by recycling old content, you should always keep your strategy in mind. If your old content isn’t going to help you achieve your strategy, or it doesn’t reflect your business culture anymore, then think about how you could repurpose it so that it does.

5. Building a non-responsive site
According to HubSpot, 46% of people say that they won’t return to a website if it doesn’t load properly on their mobile devices. With 27% of all internet usage being on mobiles, it’s pretty important that your website redesign is responsive, meaning it is optimised for smart-phones and tablets. A responsive site will also boost your SEO, giving you the advantage against competitors.

6. Skipping evaluation
One of the most important stages of website redesign comes after the coding and design is complete. Compare an analysis of your new website with your old, and consider gathering user feedback. Don’t forget to budget for this stage if you want to give your users the best possible online experience.

If you’re thinking of redesigning your website and would like more guidance, why not talk to Wida? Call us today on 0115 921 4797, or fill in the form below to book a consultation.