Spring Clean to Improve Your User Experience

28 April 2019

Improve your navigation
If your user can’t find what they’re looking for, then they will quickly drop-off your website. The three-click-rule suggests that your user should be able to find any information within three mouse clicks.

Ensure your website is mobile-friendly
52% of internet usage is via mobile devices, and with that figure set to rise, if your website is not mobile responsive then it won’t be providing the best possible website experience.

Stay Secure
SSL gives your website the padlock or green browser bar, reassuring visitors they’re safe on your site. Google favours secure sites so it helps to increase your search engine ranking, too.

Calls to Action are Key
Your Call to Action button is critical on any page - it takes the user to the next stage of the enquiry/buying cycle. It pays to A/B test different shapes, sizes, colours and copy to find the most effective solution. Simply changing the colour from red to green could increase your click-through rate two-fold for example!

Get the Right Imagery in Place
The use of outdated stock imagery can have a negative impact on a user’s perception of your website. Updating your website with some stylish new photography could have a positive impact on your website’s overall look and feel, making visitors want to stay for longer and interact with your online presence.

Mapping out your journey
Your product or service is likely to have different types of users, with different motives for using it - which means the way that they navigate your site should be different. Instead of directing everyone to the same pages and information, direct different types of users to dedicated landing pages, where they can find the information most important to them.

Make sure your brand is consistent!
Inconsistency in colours, fonts and styles can make your users feel uneasy. Keeping your branding consistent will make your website presence appear more confident and trustworthy. Users will then feel more familiar with it.

Get your messages on the Social Channels
Being able to share information or new products on social platforms could be imperative for your users. It also enables your business to capitalise on some free exposure - which could be worth a great deal.

Speak up, get your voice heard
Enabling users with incentives such as money or vouchers is a great way of gaining valuable feedback on their experience. This could be via questionnaires or interviews or even an online survey.

Sort out any 404 errors
Ensure that all 404 are not dead ends and that they redirect users to the right page. 404lovers.com has excellent examples of 404 pages done differently.

Test, test, test
There are various different software programmes available to help you analyse how users are navigating your website, and which elements of your pages are working or not. Straightforward, low budget options such as luckyorange.com provide a great visual introduction to testing.

If you’d like help creating a better user experience for your customers, why not talk to Wida? Call us today on 0115 921 4797, or fill in the form below to book a consultation.