Key Benefits of SEO

26 September 2019

If you run a business or are in the process of getting a startup off the ground, you’ve probably heard a great deal about Search Engine Optimisation or SEO. SEO has been mystified and discussed at length on business websites and marketing blogs for years now. As such, we don’t blame you for wondering if there’s any point in dedicating your time, effort and resources to an SEO campaign. However, there are a number of benefits to taking steps to improve your SEO.

It can position you as the solution to your customer’s problem

The key to success in business is being in the right place at the right time for your customer. In digital terms that means capitalising on intent-rich moments where they turn to their smartphones to find answers, products or services. When you take care of your SEO, it positions you as the solution to your customer’s problems.

It keeps you ahead of the competition

Be honest with yourself. How often do you scroll down the Search Engine Results Page after you do an online search? If you make it all the way to the second page you’re in the minority. The higher up you are in SERPs, the more of an edge you have over the competition.

You spend less on PPC ads

The beauty of SEO is that it helps you to drive traffic to your website organically. This means less money spent on Pay Per Click campaigns on Facebook or Google Ads. that means fewer overheads and more high quality, intent-rich traffic.

It’s great for brand awareness

SEO is a multifaceted discipline involving strategies like link building, blogger outreach, influencer marketing, content marketing and much, much more. This diverse approach is great for building awareness of your brand and helping to make it ubiquitous amongst your target audience.

Wanting to know more about SEO and how we at the Wida Group can hep your business with SEO then please call or email us today.