Is Blogging Still Effective In 2020?
14 October 2020
In the world of digital marketing, businesses and freelancers must constantly adapt their strategies to reflect the changing landscape at any given time. Right now, one of the biggest debates is whether blogging is still effective in 2020.
Throughout the 2010s, blogging became one of the hottest phenomenons in the world of online advertising. It allows publishers to provide niche insights and brand personality without affecting service pages and other fundamental features of the business. Moreover, it can have an immensely positive impact on SEO strategies too.
Is blogging still relevant in 2020? Absolutely. However, you'll only unlock its potential when you implement a methodology that reflects the current era.
Why Blogging Works
Blogging is more popular than ever in 2020. For starters, accessibility is at an all-time high with millions reading blogs on tablets, smartphones, laptops, desktops, and various other devices. Meanwhile, the demand for information has never been greater either. Quite simply, content is king.
Consumers want to interact with brands in a meaningful manner and blogs are the ideal solution for a host of reasons, including but not limited to;
- They can be accessed when it is convenient for the reader.
- Online users can find blogs themselves through searches, social media, and referrals.
- Businesses are able to present information that wouldn't suit other marketing forms.
- Blogs also open up the potential for two-way interactions through comments, votes, etc.
- The blogs can clear up any questions the consumer may have.
A successful blog will catch the eye, remove ambiguity, and create a stronger bond with the prospective lead in a highly engaging manner. The fact that it does it in a cost-effective manner is merely a bonus.
The fact is that companies who blog gain almost double the traffic as those who don't while over half of all marketers state that their blogs have generated direct sales. If that doesn't vindicate the need to blog in 2020, nothing will.
How To Get The Most Out Of Your Blog
While blogging can become one of the greatest weapons in the marketing arsenal, the level of competition means that only companies that implement a winning strategy will see positive results. Focus on the three steps below, and you won't go far wrong.
Quality Over Quantity
Many businesses that start a blog think that they need to churn out more content than a national newspaper. They don't.
Customers don't have the time to be reading 100 blog posts a day. More importantly, you don't have the time to be producing vast amounts of content without it posing a distraction from your main business operations.
Besides, writing too frequently may damage your enthusiasm for the work, which will subsequently lead to diluted quality.
Relevance & Consistency
The great thing about blogging is that you can write about anything you want. However, you should always ask yourself this: does it add value to the reader?
If the answer is no, then there's little point in posting the blog. Focused blog topics should all relate back to your niche to create a level of consistency. Otherwise, it'll be incredibly difficult to build a loyal readership of people that can be influenced by your content.
Relevance should cover engagement for the reader, which also means making it easy to skim read. The use of headlines, bullet points, and visual media are all wise solutions.
Finally, there's little point in creating a blog if nobody knows it exists. Therefore, promotions should be high on the agenda.
The blog should be easily navigated to from your homepage. However, it's equally crucial to promote it on social media channels. Allowing readers to subscribe to updates and newsletters can be the perfect way to encourage loyalty too.
As well as consumers, you must think about making the content easy for Google to 'read'. Keywords, meta tags, and other SEO features are essential.
The Final Word
A blog is one of the greatest tools at your disposal but only if it is used well. By following a strategy that works in the modern era, traffic and conversions should soar.
If you need help implementing that perfect strategy, give us a call today!