How to write a case study for your website
13 August 2020
A case study is a perfect way to demonstrate the success of your company’s products or services. By explaining a particular example of how your business helped a client find a solution, you can prove your excellent customer service.
Why are case studies important?
A case study is an incredibly effective piece of marketing material. A compelling story is a great way to appeal to potential clients’ emotions. A specific example of how your business helped someone will build trust and boost your company’s reputation.
In one piece of content, you can offer a testimonial, feedback, and paint a clear picture of how your brand works with clients. The testimonial is from your customer’s point of view, so it’s a good way to show your business’s legitimacy by using their voice. A case study is a very useful sales tool in this way.
What makes a good case study?
There are several core features you should include in a case study for your website. It’s a good idea to prepare a checklist before you start. Some of the features of a good case study include:
- A compelling story
Brainstorm your company’s greatest achievements. Think about a case where the client has been particularly satisfied and you went above and beyond. Choose a time where your company made a big impact.
- A sector-specific example
Think of an industry-specific example so that you can demonstrate that your company has expertise in particular fields. If you work with different sectors, you could create a specific case study for each.
A case study on your website should display key problem-solving examples.
- Statistics and data
By including accurate stats and figures, your business will appear more legitimate. This provides clear evidence of how your company helped a client.
- Client testimonials
Consumers tend to look for reviews from real customers before they decide to go with a
certain brand. It’s important to include client testimonials on your website.
How to write your case study?
Here are some basic steps to help you write your case study.
- The headline
Write a snappy headline that outlines the goal you achieved.
- The client
Start by introducing your client and in business cases, explain a bit about their industry. This will help make your case study more relatable.
- The task
In the second section, describe the task and challenges you had to face. Talk about the problem your client needed to solve.
- Your solution
Clearly provide evidence of how your products or services provided a solution to this client’s problems, and how their needs were met.
- The results
Throw in a few facts and figures here to show the results of the case.
- Client testimonial
Include is a real quote from your customer. You can include feedback as well on a separate part of your website.
A well-written case study can be an incredibly effective sales tool. Make it engaging and accurate, with a clear structure. If you follow these steps you’ll be able to create a compelling case study