Does your restaurant's website check these 5 essentials?

29 May 2018

It’s Friday evening and your ideal customer is looking for somewhere to dine online. How can you increase the chances of them choosing your restaurant? Make sure your website has these 5 essentials…

Great Content
Your customer may want to find specific information before making a booking, so make it as easy as possible for them by including an up-to-date menu, events calendar, opening hours, links to social media, and contact details, all within an easy-to-navigate, accessible site.

Mouth-watering Images
We eat with our eyes when browsing restaurants online, so the best way to wet your customer’s appetite is to include quality photography on your website. Did you know that Wida Group’s services include professional photography?

Up-to-date Reviews
Having genuine, up-to-date reviews is becoming increasingly important when it comes to gaining customer trust online. Draw attention to good reviews on your website and allow customers to leave reviews on social media and Google.

Mobile Responsiveness
A whopping 85% of people searching for food on a mobile device will go on to make a purchase, so give mobile users the best experience possible by ensuring your website is mobile responsive - meaning it will load quickly and look great on mobile browsers.

Visibility (SEO)
If your website has great content, you’re already more likely to appear higher in Google search results. Make sure you appear in local searches by registering your business on Google Places, and implement at least a basic SEO strategy to help your business to appear before competitors.

If you’d like help updating your website design, photography, or SEO, why not get in touch with Wida Group? Call us today on 0115 921 4797 , or fill in the form below.

Or, check out the stunning websites we’ve created for The Olive Branch and Tom Brown’s Brasserie by heading over to our portfolio.