5 Things About Ecommerce You May Not Have Known

31 July 2019

In a world where more and more of us are turning to the digital realm to make purchases, ecommerce is the source of more business opportunities than ever. If you’re just starting out in the world of ecommerce, you’ll need to keep a finger on the pulse to stay afloat in this fast-growing and fiercely competitive environment. With that in mind, here are some interesting and useful facts about ecommerce that you may not have known…

More than 80% of the online population has used the Internet to make purchases

If that’s not enough to prove that there’s a growth market out there, we don’t know what is. Here’s another one you can have for free… Shoppers make 51% of their purchases online. Still, simply having a presence online isn’t enough to make you successful. Let’s look at some facts that will help you to steer the ship in the right direction.

Understanding colour psychology is imperative for a successful site

Colours do much more than just look pretty (although that is a factor). Colours can trigger certain emotional reactions which can subtly influence user decisions.

Searchability sells

When users access your website, one of the first things they’ll look for is your search bar. Make sure it’s easy to find and help them to find what they want quickly. It invariably translates into more sales.

Mobile matters

The majority of us now use our mobile devices to access mobile content and make ecommerce purchases. As well as ensuring that your site is responsive (mobile optimised) you should also consider developing your own mobile app.

47% of shoppers say that Facebook has the greatest impact on what they buy

Underestimate the power of social media at your peril. Social trust is important in creating a brand that resonates with your market. Master the art of advertising on social media platforms like Facebook and you’ll keep customers coming back to your brand.

If you are thinking about having an ecommerce website then please talk to us to see how we can help you start your ecommerce journey