5 reasons every business should invest in professional photography

28 May 2019

Now you have decided to invest some money into having a new website for the business and are thinking about what images to use. Here are five key reasons for embarking on having some professional photos produced for your new online presence.

1. A picture is worth a thousand words
You’ve probably heard this adage before, but it's true! A Picture is worth a thousand words – maybe more! Photographs give you the opportunity to showcase what you have to offer and make a more substantial impact compared to words. In this day and age, consumers like to see things for themselves before making a decision about a purchase. The Internet has made this increasingly possible, which means photos and even videos of your products and offerings are more valuable than ever before.

2. Images represent your business
Often, the cost of hiring a professional photographer makes it tempting for business owners to take photos themselves or find a lower cost alternative to hiring a professional photographer. If this thought crosses your mind, remember: your photos represent your business. Low quality, poorly composed, amateur quality photos will communicate the same about your company and the services you offer. Your photos and your website are your digital shop front. Don’t skimp on them!

3. Customers like the personal touch!
Stock photos are potentially one alternative that some companies consider when they feel a photo shoot with a professional photographer might be too expensive and time-consuming. While stock photos are certainly a good low-cost alternative, they are not the best way to showcase your business. Why? Because they are not actual photos of your business. When people visit your website, they want to get to know you! Stock photos don’t help them do that – and they could give people a false impression of what you have to offer. The best way for potential customers to get to know your business is by showing them actual photos of your business, your team members, and your products.

4. Images can help you get found on the web
If you have a website and also embark on a Search Engine Optimisation (SEO) campaign - There are many elements to SEO, and one element is images. Optimised photos can ensure that your website gets found in image results and perform better in the overall search results. They can also help to engage customers and ensure they stay on your site for longer, or encourage them to choose you over a potential competitor.

5. It doesn't just end with the website...
Content is King when it comes to marketing your business online. This has been the case for a good while now, and it definitely still holds true. But what many don’t realise is that photos are content – and they are a powerful, versatile form of content at that.

Online, photos can be used to make your website infinitely more engaging. They can be used to power your brand on social media including Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google+ and much more. They can also be used in blog posts and news articles – the possibilities are endless. Offline, photos can be used in brochures, industry-specific journals and promotional materials of all kinds. By using a professional photographer, you provide yourself with new, powerful content that can be used to enhance your marketing efforts in many ways.

Need help creating the right images for your website? Looking for a professional photography service? Wida Group have their own Nikon professionals photographers, Give us a call today on 0115 921 4797, or fill in the form below .