Your E-commerce campaigns have paid off and your ideal customer has finally landed on your product page. Now is your time to shine, but with an increasingly saturated marketplace, and customer expectations at an all-time high, driving conversion can prove difficult. Here are our top 10 tips for creating uniquely optimised product pages that will wow your customer’s socks off.
1 - Check out the competition Your customer will check out more than one website before making a decision, so how will you make a visit to your product page a better experience? Take note of their branding, call to actions, personalisation, delivery and returns information and customer support.
2 - Finesse your product descriptions According to ?Forbes?, 88% of shoppers cite detailed product content as being extremely important. Is your audience looking to quickly check off a list of requirements, or does your copy need to be carefully-crafted to remind them of how special and unique your product really is? Don’t forget to make the precise specs and compatibility of your product clear, and if you’re selling clothing or accessories, include a size guide.
