Our favourite lens

The Nikkor 24-70 f/2.8E is a lens that certainly divides opinions but we have always found this lens to be a true performer.

The real beauty of this lens is its flexibility whilst still maintaining image-quality. From wide angle to mid telephoto, the results are excellent.

We choose this lens for the simple fact of practicality. Sometimes when you are chopping and changing with prime (fixed focal) lenses you quite often miss photographic opportunities. Many a shoot has been completed with just this one lens!

Although primes are still in the lead in terms of overall image quality, the gap has certainly been narrowed in recent years.

It comes with a specialist Nano Crystal coating to minimize ghost and flare and also has a lens hood to eliminate stray light from entering the lens.

As we know great imagery on your website adds to the feel good factor of the browsing customer from taking staff portraits, room settings right through to factory floor shots, and even product photography this lens is what you want on the front of the camera.

To get your company in front of the lens speak to us on 0115 9214 797 or email info@widagroup.com we offer Nikon professional on-site photography and product photography training to help you market your website.