The first step is to analyse your goals for your website. Why do you have a website? And what’s stopping it from reaching your goals? Often a site may not be performing as well as it could be simply because the site itself is too awkward or confusing for visitors to use. With this in mind, here’s what to think about for your website in 2016...
It has been shouted from the rooftops for some time now – responsive design is the way to go. Not only do Google and your mobile device users love it, but it will save you money on development costs in the long run, since developers only have to create one framework for multiple devices. Going responsive makes your design future-proof as handheld tablets and smart phones become increasingly intertwined in day-to-day life.
Let your content tell a story
Make your content about your users as much as it is about you! Lead visitors along as they scroll to share the benefits of your product or service in a way that’s meaningful to them. Show them what kind of results they can expect and how it works.
Keep it SIMPLE
Easy to navigate with clean, crisp pictures and vivid call-to-action buttons – it’s that simple! Also have a headline that concisely states exactly what you’re offering. Flat designs work remarkably well with responsive frameworks – a win-win! In 2016 you can expect designs to maximize the use of space, typography and mobile optimisation. Simple landing pages designed to minimize scrolling and user-friendly frameworks are what we predict will continue to grow next year!
It’s not strictly a website point, but we suggest that you encourage customers to like, tweet and become engaged with your website and content via social media. By making your content simple to share and the more shares you get, the more likely people will continue to share it based on simple numbers alone! Social media should never be overlooked as a means to generate traffic to your site!
If your website isn’t working for you, let us help. We offer clean, clear and crisp, professional design. Each design we create is tailor-made for your business needs and is built using the latest coding standards. Call 01159 214 797 and make 2016 your best year yet.